Regardless of you starting a new business, or have been in the industry long enough; having a company profile is of utmost importance. A quality company profile can help you land a memorable first impression on potential investors and clients. A well-written company profile also allows you to stand out from the crowd. Some sources say a company profile is similar to an individual CV, but for a brand, However, we think it’s much more than that. Hence, let’s take a brief look at what is a company profile, and why it matters in benefiting your business or company.
What is A Company Profile?
A company profile is a professional introduction about your company, letting diverse groups of people get a general idea on what your products and services are; along with your unique strengths, track records and whether it is ideal to do business with you. On top of that, it is a summary of all the relevant elements and information about your company.
Existing and potential clients will view your company profiles. Besides that, investors, service providers, stakeholders, suppliers, financial institutions, business partners and customers also view them. Hence, a company profile should not be underestimated as it speaks a great deal about your company, being on the frontline and representing your company’s professional image. With that said, a company profile is a powerful marketing tool to promote your business.
What is Included in A Company Profile?
Here’s a few examples of what can be included in a company profile. Aside from stating facts about the company, company profiles should go beyond that and stand out with its values, culture and meeting clients’ needs.
- Basic Company Information.
This section includes basic information about your company from its name, the year it was established, where its location is, contact information and website URL (if you have any).
Ownership and Management Team.
You can break down who owns your business, how each owner is involved, what shares of the company belong to whom, and the key roles of the management team. It can also include names of the founders, partners, associates, executives, board members and more.
What makes your company unique could be its start-up history. You don’t have to put too much effort in this section, but do add some interesting details and personality, if possible, especially when it relates to your company culture.
Mission Statement and Future Goals.
Your company’s mission statement should be included in your company profile as it serves as a purpose in identifying what the problem is and what your business strives to do to solve it. Future goals and vision can be included as well by having a brief description of some growth goals for your business. Where you are now, tells the reader a lot; but it’s good to let them know where you plan to go too.
Products and Services.
This section is where you can share more details on what products and services you offer and to whom you provide it. Give a general understanding of your business and products here.
You can also include additional highlights to note your achievements and accomplishments such as awards, certifications, special projects, testimonials or news and media recognition.
You can include these optional items if you deem them as noteworthy for your business, such as your annual sales, financial targets, number of employees, and photographs.